‘Blue For Business’: Twitter Rolls Out New Program To Identify Key Employees, Brands


New Delhi: Microblogging site Twitter has officially announced Blue for Business. It is a subscription for those companies who want to “verify and distinguish themselves on Twitter. According to the statement released by Twitter, the service will let a company link any number of their affiliated individuals, businesses, and brands to their account. The company is testing the service with “a select group of businesses,” including its employees. The affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark, the statement read.

By creating this connection, we’re making it possible for businesses to create networks within their organizations–on Twitter, the statement further read. With this service businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players, or movie characters can all be affiliated, the company said. Each affiliate will be verified and officially linked to its parent handle based on a list provided by the parent business. We will share any new criteria, pricing, or process as we update them.

Last week on Tuesday, Twitter’s updated account verification program finally launched. Earlier, every account had a blue tick now there is a development in which some accounts have turned Gold.

Last month, CEO Elon Musk took to the microblogging site to make the announcement. “Sorry for the delay, we’re tentatively launching Verified on Friday next week.” he posted. “Gold check for companies, gray check for government, blue for individuals (celebrity or not), and all verified accounts will be manually authenticated before check activates,” the SpaceX owner added. He had earlier tweeted about the usage of different colors for different organizations and individuals but fleshed out the details just recently.

“All verified individual humans will have the same blue check, as the boundary of what constitutes “notable” is otherwise too subjective.” He tweeted. According to a report by The Verge, the microblogging platform’s ‘Twitter Blue’ subscriptions rolled out despite warnings from Twitter’s trust and safety staff. Soon afterwards, numerous ‘verified’ accounts began to impersonate well-known personalities or brands.

The chaos began with a fake Nintendo account, which posted an image of the well-known game character Mario raising a middle finger at the Twitter bird. Meanwhile, another fake Twitter account emerged for ‘Eli Lilly’, the pharmaceutical company. It had tweeted that insulin had become free.

As per a report by The Verge, this repelled numerous advertisers from the platform. Subsequently, Musk pulled off the 7.99 USD service in a matter of days after its release. Musk had taken the matter into his own hands and tweeted that any account that tried to impersonate someone else would be disabled unless its user declared it as a parody account. Coming to the current multi-coloured verification system, Musk called it ‘painful, but necessary’. He claimed that a ‘longer explanation’ of how the system would work would come out ‘next week’.

(With ANI inputs)


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