Wipro will enter the business of spices and packaged food! Acquired this company, read details

Wipro to acquire Spice brand Nirapara: A big news is coming about Wipro Consumer Care, a company that sells daily consumer goods (FMCG). The company has announced the acquisition of Nirapara, a major spice brand from Kerala. The company has made this announcement on December 19, 2022. After this, along with spices, the company will enter the market in the sector of packaged food. Till now the company has not given information about the size of this agreement with Nirapara, but the company has told that Wipro Group has now entered into a firm agreement with Nirapara.

Wipro will give tough competition to these companies-

Let us tell you that after Wipro’s agreement with Nirapara, it will now enter the spices and packaged food sector. In such a situation, it will give a tough competition to many big companies already working in this field like Tata Consumer Products Limited (Tata Consumer Product), ITC (ITC), Emami (Emami).

Details of Nirapara company-

The annual turnover of Nirapara company is mainly decided in Kerala. 63 percent of the company’s spices are sold in Kerala, 8 percent in the rest of the country and 29 percent in other countries. The business of the company is largely done in the Gulf countries. In such a situation, since the acquisition of the company by Wipro, now it is expected to increase its reach further.

Wipro made its 13th acquisition

Giving information on the matter, Vineet Agarwal, director of Wipro Enterprises and Wipro Consumer Care and Lighting, said that this is Wipro’s 13th acquisition. In such a situation, with this acquisition, the company will be able to strengthen its presence in the packaged food market. Along with this, the company will be able to enter the spices market as well. Let us tell you that Wipro Enterprises and Wipro Consumer Care and Lighting are moving fast in the FMCG sector in the country. These companies have earned a total profit of Rs 8,630 crore in the financial year 2022. The company manufactures a variety of products such as wellness products, home care products, electrical domestic and commercial lighting systems, etc.

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