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Mother Dairy to Launch New Products: Country’s largest dairy company Mother Dairy Fruit and Vegetable Private Limited has decided to launch 100 new products in the next three years to strengthen its market position. The company told that out of these 100 products, 15 new products will be launched this year only in the summer season.
15 products will be launched in the summer season
According to the report published in the Financial Times, the company’s Managing Director Manish Bandlish while giving information on this matter said that Mother Dairy is a major part of the country’s dairy products. In such a situation, we are going to launch some more new products keeping in mind the needs of the customers while taking our journey forward. In this, 15 new products will be launched in this summer season. Along with this, he said that there will be no better time for our 15 new products than this time.
Which products will be launched this season
Giving information about its new product, Mother Dairy said that in the summer season this year, ready-to-use custard, 2 types of cold coffee and more than 10 new types of ice cream are going to be launched in the market. Along with this, the company has told that it is also going to launch a new Nutrifit curd which contains Vitamin A and D. The company told that the newly launched products will be available in the market across the country.
For this, the company is working on further improving its distribution system. Like every summer season, Mother Dairy is hopeful that this year too it will sell record ice cream. Compared to last year, the company expects an increase of up to 20 percent in the growth of ice cream this year. The company is continuously working on its production capacity and distribution system keeping in view the needs and demands of the customers.
When will the price of milk be reduced
Talking about rising milk prices, Manish Bandlish said that the main reason behind the increase in milk prices is the increase in fodder prices. He said that at present the public has little hope of any relief in the prices of milk till October. It is worth noting that companies like Amul and Mother Dairy have increased the prices of milk several times in the last few months. According to the report, the prices of fodder have increased from Rs 8 per kg to Rs 20 per kg in the last one year. In the production of milk, more than 65 percent is spent on fodder. In such a situation, its effect is clearly visible on the prices of milk.
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