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Amul Vs Nandini in Karnataka: The increased inflation rate of milk and milk products in the country remains a matter of discussion at this time. The Central Government has also termed as misleading the news in which it is being said that the import of milk and milk products is being considered in India soon. However, at this time a dispute has arisen in one state regarding the sale of milk and this state is Karnataka where assembly elections are going to be held on May 10 next month. In such a situation, fierce allegations and counter-allegations are going on between the political parties in the state. This matter is going on between Amul, a big dairy products company of the country and Nandini, a milk company of Karnataka Milk Federation and there is a fierce debate about it.
The fire of business battle between the country’s giant milk company Amul and Karnataka’s milk company Nandini is burning even among political parties. Under the latest developments, Karnataka Chief Minister Basavaraj Bommai said that “Opposition parties should not politicize the issue of Amul’s entry into the state. We have complete clarity about Amul and Nandini is a national brand and it is limited to Karnataka only.” No. We have promoted Nandini as a brand in other states as well.”
Hashtag war on social media too
Amul has announced its entry in Karnataka this Wednesday itself and has said that it will sell milk and milk products in the state through e-commerce channels. After this announcement, there was a stir on social media and recently hashtags like #SaveNandini and #GobackAmul were trending on Twitter and ever since this matter came to light, curiosity has increased among people.
what is the whole matter
In fact, this whole matter got heated when Amul posted a twitter a while back which read that “a new wave of freshness is coming to Bengaluru with milk and curd. More details to come” #LaunchAlert
After this launch alert of Amul in Karnataka, discussions started in the state that the ruling BJP is trying to eliminate the Karnataka Milk Federation’s (KMF) brand Nandini through the Gujarat-based Co-operative Society’s (GCMMF) Amul brand. On the other hand, CM Bommai said on this matter that “there is no need to fear Amul here and our Nandini is a stabled brand, we are fully prepared to give tough competition to Amul.”
CM Basavaraj Bommai said that the government is completely clear about Amul. He also said that not only the production of milk and milk products has increased in the state, but farmers are also being given incentives. He also told that many dairies of KMF have been established in Karnataka during the BJP rule.
Why did the opposition parties raise this issue?
Ever since the talk of Amul’s entry in Karnataka has come to the fore, since then the opposition parties of the state including the Congress have raised this issue. Many Congress leaders including Randeep Surjewala and DK Shivkumar have termed this as a ploy of BJP which will give more boost to Amul in the state and Nandini brand will be in danger due to Amul’s entry. JDS’s HD Kumaraswamy, who has also been the former CM of the state, has also opposed the arrival of Amul in the state.
Why the debate between Amul and Nandini got heated
Raising this issue, the party in-charge of Congress in Karnataka, Randeep Singh Surjewala, accused the BJP of trying to sell the Nandini brand. In a tweet, he said that BJP’s conspiracy to sell Karnataka Milk Federation to Gujarat’s Amul is now clearly visible.
At the same time, HD Kumaraswamy also alleged that Amul is coming with the evil idea of eliminating Nandini, its only rival in Karnataka. Kumaraswamy alleged that “one nation, one Amul, one milk and one Gujarat” has become the official policy of the central government, therefore, Amul is strangling the KMF by standing with the BJP”.
Why the issue is getting bigger in Karnataka
The battle of these two brands in Karnataka is turning into a political battle because the assembly elections are to be held on May 10. Ruling BJP and opposition Congress, parties like JDS are trying to fulfill their political interest by calling it a struggle for the interest of farmers and are trying to increase their base among the residents of the state.
Meanwhile Karnataka Congress Chief DK Shivakumar has told ANI that “We want to give security to our farmers and milk. We already have Nandini which is a better brand than Amul. We don’t need any Amul. Our water … Our milk and our soil are very strong.”
Know the brand Nandini
Nandini brand marketed by Karnataka Milk Federation (KMF) is the largest milk supplier in Bangalore. According to dairy industry sources, Nandini’s milk sales are pegged at 33 lakh liters per day, with 23 lakh liters per day, which is about 70 per cent of Bengaluru’s milk market. Nandini has also kept the prices of her milk very low and sells milk in Karnataka at Rs.39 per litre.
What does Amul have to say on the latest controversy
In a reply to the Financial Express, GCMMF Managing Director Jayen Mehta said that he is aware of the Twitter storm over the brand’s entry in Karnataka. He also told that the Amul brand will currently sell only through e-commerce / quick commerce channel and is not focusing on general trade. Since for normal trade we will have to bring down the prices of brand products and there is no such plan at present. Amul’s entry in Karnataka will be possible only after 6 months.
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