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E-Commerce Company Festive Sale: With Navratri 2022, the festive season will begin in the country. After this, festivals like Durga Puja, Dhanteras, Diwali and Bhaiya Dooj will be celebrated. During the festive season, people shop fiercely. For this reason, many e-commerce companies bring festival sales to attract customers. In this, huge discounts are given to the customers.
In the recent past, many big e-commerce companies like Amazon, Meesho etc. have started Festive Sale. These companies are getting a good response from the customers, due to which there is a lot of enthusiasm among these companies. The special thing about the sale is that in this, people of second and third tier cities are shopping more fiercely than big cities.
Amazon’s reach increased in tier 2 and tier 3 cities
Amazon Great Indian Festival Sale is getting very good response from the customers. Orders received in the last 36 hours show that people from smaller cities are buying more in this festival sale than big cities. Giving information on this matter, an Amazon spokesperson said that 75% of the purchases made in the total sale are orders from tier II and third cities. In such a situation, the reach of Amazon has more than doubled in small cities compared to last year.
Amazon sale starts from 23rd September
Amazon has started the sale from 23 September 2022 and it Diwali Will be on till before. According to the company, orders for more than 10 lakh products have been received within just 36 hours of the start of the sale. Amazon’s business and country manager told that Amazon is trying to connect small businessmen, women’s businesses etc. to its platform. This will greatly benefit both the customers and the merchants.
Meesho is also getting strong response
Meesho, another big e-commerce company of the country, is getting tremendous response from the customers. So far, a total of 87.6 lakh orders have been received by the company in the 5-day sale launched by the company. In such a situation, an increase of 80% has been registered this year as compared to last year. Giving information on this matter, the company said that in comparison to big cities, customers of second, third and fourth tier cities are showing more enthusiasm in shopping.
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