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Supertails Survey About Petcare Industry: In recent years, a new trend has emerged in the country and the trend of people towards pet parenting has increased. The purchase of pet care products has increased rapidly and the pet care industry is growing rapidly. In such a situation, the interest of people towards this sector is also increasing and new facts about the industry are coming to the fore.
According to the ‘Pawrents’ survey of Supertales.com, these facts have come out. In Tier 2 and Tier 3 cities of the country, the expenditure on pet care ie pet has increased very fast. In the last 2 years, the craze for pet parenting has increased among 48 percent of Gen-Z people.
In the survey of Supertales.com, a survey was conducted among more than 500 pet parents regarding these things and you can know the results here.
- 55 percent of the people of Bangalore spend around Rs 3000 or more every month on the care or upbringing of their pets. For Mumbaikars, this figure is 52 per cent.
- Talking about Delhi, 40 percent of Delhiites spend around Rs 1500-3000 on their pets every month.
- The highest jump in pet parenting adoption after the pandemic has been seen in GenZ at 48 per cent and Millennials at 44 per cent.
- The number of pet parents in metro cities who spend Rs 3000 per month on their pets is 39 per cent.
- 47% of pet parents in Tier 2 and Tier 3 cities spend Rs 1500-3000 per month on their pets.
what is the result of the survey
The journey of pet parenting as a new age parent is difficult and in such cases, digitally savvy kids search for information online and rely entirely on their local vet. However, 93 percent of Gen-Z feel there isn’t enough reliable information available online to care for their pet.
Know more survey facts
However, the survey has also revealed that 72 percent of the respondents believe that online veterinary consultation should be made available for easy access. In Tier 2 and 3 cities, 73% of pet owners face challenges in accessing online veterinary services. However, 67 per cent believe the biggest need in the petcare industry is access to emergency consultations.
Learn more about Supertails
Supertails.com is the one-stop destination for all pet care needs. The company offers a wide range of products and services for pets, including veterinary consultations and online shopping. The company’s mission is to simplify pet parenting and make pet care more accessible and affordable for pet parents.
Varun Sadana, Aman Tekriwal and Vineet Khanna founded Supertails.com in June 2021. With their corporate headquarters in Bangalore, Supertails.com aims to create a holistic pet care platform for India’s growing pet care industry. Supertails.com is building and leading a class of first time pet parents by empowering them with the right resources and information.
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