[ad_1]
IPL Advertising: T20 cricket tournament Indian Premier League is about to start again. Over the years, it has become one of the biggest sports leagues in the world in terms of revenue to viewership. During this tournament, the enthusiasm in the advertising market increases and this year is also going to be no exception. According to reports, during this year’s IPL, only TV and digital advertisements can earn more than Rs 5000 crore.
Fierce competition to earn more
According to a news published in ET, Indian Premier League According to the deals Disney Star and Mukesh Abani’s Reliance group company Viacom18 have got for the latest edition of TV and digital advertisements, the earnings of TV and digital advertisements can exceed Rs 5000 crore. Quoting several officials who are collecting advertisements and ad contracts for both the companies, it has been told in the news that fierce competition is being seen to collect maximum revenue.
TV and digital rights are separated
From this year, the media rights of IPL have been separated for TV and digital platforms. That is, from this year, different companies will broadcast IPL on TV and digital platforms. Last year both these rights were with Disney Star. This year the TV rights are with the Disney star, while Mukesh Ambani’s company has got the digital rights.
So many deals have been collected
A person directly aware of the matter claims that the Disney star has already signed sponsorship deals worth Rs 2,400 crore, while talks are on for an additional Rs 600 crore. At the same time, Viacom18 has collected deals worth Rs 2,700 crore. This company has set a target of raising Rs 3,700 crore from advertisements.
These companies are giving advertisements
This time the impact of the changed economic conditions is visible in the IPL advertisements market as well. Startups struggling with funding problems are staying away from advertisements, due to which traditional companies are ahead. Disney has got 13 sponsors so far, including Tata New, Dream11, Airtel, Coca-Cola, Pepsi, Asian Paints, Cadbury, Jindal Panther, Parle Biscuits, Britannia, Rupay, Kamla Pasand and LIC. At the same time, brands like Ezio, Parle Agro, ET Money, Castrol, Haier, TVS, Cadbury, ITC, Coca-Cola, Kamla Pasand, Puma, Ultratech Cement, Kingfisher, Rapido, Amazon and Louis Philippe are associated with Viacom18.
read this also: Adani stocks showing strength, upper circuit on Adani Wilmar and NDTV, all shares green
[ad_2]
Source link