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Summer Season: is running in the month of May. There is always a huge rise in temperature during these times. The heat increases immensely in this month. But this year is such that it is raining continuously in many states of the country and it is snowing on the mountains. This weather pattern has increased the difficulties of companies making AC-fridges to ice cream, who were expecting record sales of AC-refrigerators in the summer season this year. The demand for ice cream has also decreased.
In this peak summer season, people are feeling cold which has given sleepless nights to these companies. Retailers’ showrooms are full of stock but after the drop in temperature, people are currently refraining from buying fridge-ACs or coolers. According to an estimate, there has been a decline of 26 percent in the sales of AC-fridge to ice cream as compared to the same period last year. In the month of February this year, when there was a rise in the temperature, these companies were expecting record sales in the summer season this year, but their hopes seem to be dashing.
The Meteorological Department has also said in its forecast that there may be rains in the coming season and there will be no increase in temperature for the next few days. This forecast of the Meteorological Department is going to increase the difficulties of these companies.
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